Creative Brand Strategy | Project 1: Case Study & Campaign Proposal
25.04.2025 - xx.05.2025 / Week 1 - Week x Khu Ying Ying / 0357306 Creative Brand Strategy / MKT62504 / Bachelor of Design (Honours) in Creative Media Project 1: Case Study & Campaign Proposal TABLE OF CONTENTS LECTURES Week 1 (25/04/2025) Title Week 2 (02/05/2025) Branding Process Week 3 (09/05/2025) Situation Analysis Week 4 (16/05/2025) Brand Positioning INSTRUCTIONS PROJECT 1A: CASE STUDY Week 2 (02/05/2025) Title PROJECT 1B: CAMPAIGN PROPOSAL Week 3 (09/05/2025) Title FEEDBACKS REFLECTIONS QUICK LINKS LECTURES Week 1 (25/04/2025) Title Notes Week 2 (02/05/2025) Branding Process Branding Experience: A lasting impression created by a brand through the collective emotions, interactions, sensations, and thoughts of individuals/groups, influencing their fee...
