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Typography | Final Compilation & Reflection

29.09.2023 - 21.12.2023 / Week 1 - Week 13
Khu Ying Ying / 0357306
Typography / GCD60104 / Bachelor of Design (Honours) in Creative Media 
Final Compilation & Reflection

TABLE OF CONTENTS

SUBMISSIONS
    Task 1: Exercises
    Task 2: Typographic Exploration & Communication
    Task 3: Type Design & Communication

REFLECTIONS

SUBMISSIONS

Task 1: Exercises 1 - Type Expression
29.09.2023 - 27.10.2023 | Week 1 - Week 5

Figure S1.1: Final Type Expressions JPEG (After), Week 3 (13/10/2023)

Figure S1.2: Final Type Expression PDF (After), Week 3 (13/10/2023)

Figure S1.3: Final Animated Type Expression 'Smoke' - GIF (After), Week 3 (13/10/2023)



Task 1: Exercises 2 - Text Formatting
29.09.2023 - 27.10.2023 | Week 1 - Week 5

Head
  1. Font/s: Univers LT Std 47 Light Condensed ("I AM" & "by John Doe"); Universal LT Std 65 Bold (HELVETICA)
  2. Type Size/s: 30 pt ("I AM HELVETICA); 9 pt ("by John Doe")
  3. Leading: 24 pt ("I AM HELVETICA"); 12 pt ("by John Doe") 
  4. Paragraph spacing: -

Body
  1. Font/s: Univers LT Std 55 Roman (body); Univers LT Std 47 Light Condensed (caption)
  2. Type Size/s: 9 pt (body & caption)
  3. Leading: 12 pt (body & caption)
  4. Paragraph spacing: 12 pt (body)
  5. Characters per-line: 51 - 63
  6. Alignment: Top

Margins: 12.7 mm top, 12.7 mm left + 12.7 mm right + 12.7 mm bottom
Columns: 2
Gutter: 5 mm


Figure S1.4: Final Submission Text Formatting without Grid - JPEG, Week 5 (27/10/2023)

Figure S1.5: Final Submission Text Formatting with Grid - JPEG, Week 5 (27/10/2023)

Figure S1.6: Final Submission Text Formatting without Grid - PDF, Week 5 (27/10/2023)

Figure S1.7: Final Submission Text Formatting with Grid - PDF, Week 5 (27/10/2023)

Task 2: Typographic Exploration & Communication
27.10.2023 - 17.11.2023 | Week 5 - Week 8

Head
  1. Font/s: Adobe Caslan Pro Semibold ("UNITE TO VISUALISE A BETTER WORLD")
  2. Type Size/s: 154 pt ("UNITE"); 30 pt ("TO VISUALISE A BETTER WORLD")
  3. Leading: - 
  4. Paragraph spacing: -

Body
  1. Font/s: Univers LT Std 55 Roman (text); Univers LT Std 45 Light Oblique (lead-in text)
  2. Type Size/s: 9 pt (text); 14 pt (lead-in text)
  3. Leading: 12 pt (text); 14 pt (lead-line text)
  4. Paragraph spacing: 4.233 mm (space after - text); 5.997 mm (space after - lead-in text)
  5. Characters per-line: 48 - 60
  6. Alignment: Top

Margins: 12.7 mm top, 12.7 mm left + 12.7 mm right + 12.7 mm bottom
Columns: 2
Gutter: 7 mm


Figure S2.1: Final Submission of Layout without Grid JPEG, Week 8 (17/11/2023)

Figure S2.2: Final Submission of Layout with Grid JPEG, Week 8 (17/11/2023)

Figure S2.3: Final Submission of Layout without Grid PDF, Week 8 (17/11/2023)

Figure S2.4: Final Submission of Layout with Grid PDF, Week 8 (17/11/2023)

Figure S2.5: Final Submission of Blocked Out Layout, Week 8 (17/11/2023)

Task 3: Type Design & Communication
10.11.2023 - 21.12.2023 | Week 7 - Week 13


Figure S3.1: Screen Grab of FontLab Process (Side Bearings), Week 13 (21/12/2023)

Figure S3.2: Final Type Construction "Wonderland" in JPEG, Week 13 (21/12/2023)

Figure S3.3: Final Type Construction "Wonderland" in PDF, Week 13 (21/12/2023)

Figure S3.4: Final Poster in JPEG, Week 13 (22/12/2023)

Figure S3.5: Final Poster in PDF, Week 13 (22/12/2023)

REFLECTIONS

Experience
Before learning typography, I didn't understand everything at all, and I thought typography was just about simply choosing fonts for text and arranging text on a page/ screen. However, after learning typography, I realised that typography can influence emotions, readability, and the effectiveness of conveying a message. For example, Task 1: Exercise 2 - Kerning & Tracking, it’s not just arranging text, but the art of creating typefaces, understanding letterforms, spacing, kerning, and the complex details that make up each character. Not only for aesthetics, but standing from the readers' perspective to see whether it was readable or not.

Observation
After learning typography, I started to observe typography whenever, and wherever I am. It's not hard to see it everywhere, from street signs to product packaging, websites to magazines, advertisement boards to newspapers, typography is everywhere. This unexpected awareness of typography can inspire, deepen, and even lead to new ideas or approaches in my design work.

Findings
Learning about typography widened my perspective on font selection and text arrangement. I discovered that it has a significant impact on emotions, readability, and message delivery. Participating in exercises such as kerning and tracking revealed the intricate artistry behind each character as well as its readability considerations. Observing typography everywhere, from street signs to digital screens, now inspires new ideas and approaches in my design work regularly.

QUICK LINKS

Tasks
Task 2: Typography Exploration & Communication

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