Brand Corporate Identity | Task 2: Logo

-
23.09.2024 - 30.10.2024 / Week 1 - Week 6
Khu Ying Ying / 0357306
Brand Corporate Identity / MKT62404 / Bachelor of Design (Honours) in Creative Media
Task 2: Logo

TABLE OF CONTENTS









LECTURES

All lectures 1 to 5 are completed.

INSTRUCTIONS

<iframe src="https://drive.google.com/file/d/1bfPwNgOC1altHSmZigp3H5oKXkdf4wH1/preview" width="640" height="480" allow="autoplay"></iframe>

TASK 2A: RESEARCH & ANALYSIS

Week 2 (30/09/2024)

Requirements:
  1. Collect 28 different logos from your daily interactions, such as those seen when leaving the house, browsing online, or driving.
  2. Then, identify and describe the logos in words. Follow the outline/framework that is provided in this task:
    • Background: The story/history behind the logo's design.
    • Type of logo: Logotype, logo mark, etc.
    • Style: Descriptive, abstract, etc.
    • Graphic elements: Shapes, icons, symbols, etc.
    • Colour scheme: Warm, cool, secondary, primary, etc.
    • Typography: Font style, characteristics, etc.

Submissions:
  1. Submit the work using Google Slide, remember to convert it into PDF.

Progress:

Collecting Logos & Google Slides

For this task, we were required to collect 28 logos and analyse them based on the framework questions provided in the MIB. I preferred to list down the logos I would like to work on before starting the analysis.
Figure T2A.1: Listing Logos, Week 2 (30/09/2024)

Then, I started to analyse the logos in Google Slides.
Figure T2A.2: Analysing Logos, Week 2 (30/09/2024)

Week 3 (10/10/2024)

Final Submission of Task 2A

Figure T2A.3: Final Submission of Task 2A - Research & Analysis (PDF), Week 3 (10/10/2024)

TASK 2B: IDENTITY SYSTEM

Week 1 (23/09/2024)

Requirements:
  1. While identifying your brand/occupation, create two idea sketch sheets each week for logo development.
  2. Start by using mind maps to identify key visuals and keywords. Develop these into idea sketches, then refine them into concepts, narrowing down to the most promising ideas.
  3. The final version of the developed logo must be digitised in black and white. Only after this black and white version is approved can color selections be made for Project 3.

Submissions:
  1. Submit the work using Adobe InDesign or Illustrator for the layout design. Ensure that each page has a white background and convert the final document into a PDF. List for this task:
    • Logo in BW, Reverse & Colour.
    • Logo Space Rationalisation & Clearspace.
    • Logo with Strapline.
    • Logo with Rationale.
    • Logo Minimum Size.
    • Brand Primary & Secondary Colours.
    • Logo/Brand Typeface(s).
    • Patterns Derived from Logo.
    • Logo Animation (GIF).

Progress:

Career Choices

We were asked to come up with at least three career choices and then answer the questions on page 3 based on the guidance provided in myTimes.
Figure T2B.1: T2 BCI Alternative Career (PDF), Week 1 (23/09/2024)

These were my first thoughts/ideas, and they were really random. I classified them as Version 1 (initial version) because I wanted to improve/change the ideas later on.

Version 1 (initial version)
#1 Career/Business: Security Guard in the Museum
  1. Security guard in the museum (inspired by the "Night at the Museum" movie).
  2. To protect the property.
  3. I'm alone at night.
  4. Museum boss.
  5. Agent 13, sounds cool.
#2 Career/Business: Tarot Reading
  1. Tarot reading.
  2. To consult the customer.
  3. Using cards.
  4. People of all ages.
  5. The judgment, helps them to judge the card.
#3 Career/Business: Making Plushie
  1. Making plushie.
  2. Plushie.
  3. Making cute/unique/personalised stuff for the customer.
  4. People of all ages.
  5. Neko punch, sounds cute.
#4 Alternative Ideas: 
  • Selling ice cream.
  • Wedding planner.
  • Clown.


After receiving feedback from Ms. Lilian, she mentioned that both #2 (Tarot Reading) and #3 (Making Plushie) were great career ideas (she even suggested that being a clown could be fun too! XD). I decided to move forward with #3, Making Plushie, as my final career choice for this task. Yet, I wasn’t completely satisfied with my initial version (Version 1), so I made some changes to improve it in Version 2 (the updated version).

Version 2 (updated version)
#3 Career/Business: Making Plushie
  1. Making plushie.
  2. There are a few products/services I would provide:
    • Regular and Limited Edition Plushies 
      • Sell a variety of plushies, including normal plushies and limited edition plushies (e.g. Halloween, Christmas, Chinese New Year). Every plushie has an individual story and unique material features (e.g. scented materials, enhanced softness, high cuddlability for comfort).
    • Customisation Services 
      • Customers can choose fabric, colour, scent materials, and more based on their preferences.
    • DIY Plushie Kits with Workshop/Tutorial
      • Provide DIY plushie kits that include all materials (e.g. fabric, stuffing, needles, accessories). Customers get the choice to gain instruction via online tutorials or in-person workshops.
    • Plushie Repair Service 
      • Offer repair service for damaged plushies (e.g. sewing, replacing decors, stuffing) and bring them back to their original condition.
  3. Based on the second question:
    • Storytelling/Background Story
      • Every plushie has a personalised story, which makes them more than just a toy but an experience.
    • Unique Material Features
      • Make sure clients believe it is worth purchasing/collecting the plushies to provide them with the best hugging and cuddling experience.
    • Customisation and DIY
      • To give customers a great opportunity to create and own something of their own.
    • Repair Service
      • To promote sustainability and long-term care for customers' plushies.
  4. People of all ages.
    • Individuals who seek comfort items to release stress, can be adults as well.
    • Children who love/want the plushie; Parents who want to purchase it for their kids.
    • Gift buyers who buy for special occasions (e.g. birthdays, holidays).
    • Collectors who love to collect limited edition plushies.
    • DIY lovers who enjoy crafting their own plushies.
    • Individuals who care about the environment and sustainability for their plushies.
  5. Dreamy Monkey.
    • "Dreamy" 
      • Represents magical/unreal quality, which can relate to the unique material features such as scented materials and high cuddability of the plushie.
    • "Monkey"
      • My Chinese zodiac is the monkey, which also works as the mascot of the brand. Monkeys are adorable (at least some of them are), which relates to the brand's identity.
      • Taking inspiration from the well-known Monkey King from "Journey to the West," aim to represent the qualities of potential, fun, and intellect in my brand.
      • Similar to how monkeys interact through body language and facial expressions, customers may engage with the plushies by moving their arms or adjusting their postures for an enjoyable experience.

Week 2 (29/09/2024)

Mind Maps

For the next step, I need to create two mind maps: one for "Business" and another for "Brand Name" based on my chosen career, which was #3, Making Plushie. I classified them as Initial because I wanted to improve/change the ideas later on.
Figure T2B.2: Mind Map 1 - "Business" (Initial), Week 2 (29/09/2024)

Figure T2B.3: Mind Map 2 - "Brand Name" (Initial), Week 2 (29/09/2024)


After receiving feedback from Ms. Lilian and classmates, they mentioned that in Mind Map 1, under the "Business" section, move "Concept," "Texture," and "Style" from the "Brand Name" section of Mind Map 2. Additionally, add "Logo Style" and "Price Range" to the "Business" section. For Mind Map 2, reconsider the "Colours" element, as it does not directly relate to the brand itself. Remember that the "Brand Name" section should strictly focus on visual elements, identifying only relevant keywords for the brand name, and ensuring that the problem is addressed before jumping to solutions. I made some improvements to the mind maps and classified them as Updated.
Figure T2B.4: Mind Map 1 - "Business" (Updated), Week 3 (06/10/2024)

Figure T2B.5: Mind Map 2 - "Brand Name" (Updated), Week 3 (06/10/2024)

Week 3 (07/10/2024)

Sketches

Before starting my sketches, I created a moodboard using references from Pinterest for my logo, "Dreamy Monkey," to gather ideas and inspiration.
Figure T2B.6: Moodboard, Week 3 (07/10/2024)

Here are the sketches I did for my logo. I classified them as Initial because I would get feedback later on.
Figure T2B.7: Sketches (Initial), Week 3 (07/10/2024)

After receiving feedback from Ms. Lilian and classmates, they mentioned that the monkeys in Sketch 5, 12, and 13 are way too depressed (I'm trying my best to draw but you know ideals are full, but reality is harsh TT). Yet, a few potential sketches were chosen: Sketch 3, Sketch 6, Sketch 10, and Sketch 11. 
Figure T2B.8: Potential Sketches, Week 3 (12/10/2024)


I then refined the sketches by integrating wordmarks, altering shapes and objects, and exploring other potential ideas for the selected sketches. These have been categorised as Detailed Sketches in the Updated version.
Figure T2B.9: Detailed Sketches (Update), Week 3 (12/10/2024)

After receiving feedback from Ms. Lilian and classmates, they mentioned that the monkey with a banana is preferred for the logo, as it creates a more recognisable and engaging design than using just a banana as a moon. Yet, there were a few potential sketches chosen: Sketch 3.1, Sketch 3.3, Sketch 11.1, Sketch 11.2, and Sketch 11.6.
Figure T2B.10: Potential Detailed Sketches (Update), Week 4 (21/10/2024)

I tried to do the digital sketches in ibisPaintX with circles and lines based on the Potential Detailed Sketches in Figure T2.10 (I'm not good at using shapes to create the logo so yeah...).
Figure T2B.11: Digital Sketches, Week 4 (21/10/2024)

Week 4 (14/10/2024)

Digitisation

Logo in BW:
This was my first attempt at digitising my logo based on the digital sketches I created in Figure T2B.11. However, I’d describe the experience as chaotic since I was improvising, especially with the grid method. I approached the design intuitively, adjusting sizes based on what felt right rather than a structured plan.
Figure T2B.12: Logo in BW - Attempt 1, Week 4 (14/10/2024)

After getting feedback from Ms. Lilian, I noted her suggestion to use a flexible 1x or 13x grid for balanced spacing. Since I’m focusing on Sketch 3.3 as the main logo, she recommended placing the wordmark outside or below it for a cleaner look. I then outlined reference points in my sketchbook as a guide before moving on to digitization.
Figure T2B.13: Logo in BW - Reference Points Guidance, Week 5 (21/10/2024)

Figure T2B.14: Logo in BW - Attempt 2, Week 5 (21/10/2024)

I was not satisfied with Attempt #2 in Figure T2B.14, so I made further adjustments to the logo. Version 3 is now the finalised version.
Figure T2B.15: Logo in BW - Attempt 3, Week 5 (21/10/2024)


Logo Typefaces:
Before I began exploring typefaces for my logo, I created a mood board for reference.
Figure T2B.16: Logo Typefaces - Moodboard, Week 5 (21/10/2024)

I searched for fonts on Fontesk using the keywords "cute," "playful," and "cartoon." After testing each font, I evaluated their appearance to determine which would be the most suitable for my logo. I decided that a round-edged font would be more suitable for my logo, as most of my design elements were circular or oval. I needed a simple font to avoid visual clutter, as my logo already contains many elements, which could become chaotic if the font is too complex. Here is the list of selected fonts:
  • 1) Clean Cafe Font.
  • 4) Baberry Font.
  • 8) Cocoa Delight Font.
  • 10) Quickcat Font.
Figure T2B.17: Logo Typefaces - Attempt 1, Week 5 (21/10/2024)

After comparing the selected fonts, I found that Quickcat Font was the most suitable for my logo due to its simplicity, readability, and playful nature. Overall, this font stands out among the others.
Figure T2B.18: Logo Typefaces - Attempt 2, Week 5 (21/10/2024)

I then explored the placement of the logos wordmark and determined that the third option from the left would be the best choice.
Figure T2B.19: Logo Typefaces - Attempt 3, Week 5 (21/10/2024)


Logo with Strapline:
Ms. Lilian explained that a strapline is a tagline/memorable phrase that summarises what you do in advertising to enhance brand awareness. For my brand, which focuses on making plushies, I’ve decided on the strapline: “Create, Cuddle, Cherish”. To complement the logo typeface (Quickcat Font), I identified two suitable typefaces:
  • Century Gothic.
  • Segoe UI . 
Figure T2B.20: Logo with Strapline - Attempt 1, Week 5 (21/10/2024)


Logo Colour:
For the background, I was considering either dark blue or dark purple. The monkey could be brown or orange, while the banana would be yellow. I found reference images on Pinterest, pasted them into Illustrator, and then applied a mosaic effect to select the colors. I found that the first option from the left was more suitable than the others.
Figure T2B.21: Logo Colour - Attempt 1, Week 5 (21/10/2024)

Some of the colors worked well together to form a cohesive color palette. After my initial attempts with each color template, I combined them to create a more advanced and suitable selection. I believe that the option on the left would suit the overall design well.
Figure T2B.22: Logo Colour - Attempt 2, Week 5 (21/10/2024)


Brand Primary & Secondary Colours:
As Ms. Lilian mentioned, we need to identify the primary brand colour as the main one, with secondary colours serving as optional accents. These colours are intended for branding purposes rather than for the logo itself. Here are the primary and secondary colors for my brand.
Figure T2B.23: Brand Primary & Secondary Colours - Attempt 1, Week 5 (21/10/2024) 

Week 6 (29/10/2024)

Adjustments & Digitisation

Adjustments:
After getting feedback from Ms Lilian, she mentioned that I should increase the line stroke thickness of my logo. The current idea was too thin and when in minimum size wouldn't translate well. I then compared my original stroke size of 1pt with larger options, specifically 1.5pt, 2pt, 2.5pt, and 3pt. I found that 2.5pt enhances the visibility of each element in my logo, making it the better choice.
Figure T2B.24: Adjustments - Stoke Thickness of Logo, Week 6 (29/10/2024)

The tail was too thin, with strokes positioned too close together, making it hard to see at the minimum size. She recommended thickening the tail for improved visibility. 
Figure T2B.25: Adjustments - Resize Tail, Week 6 (29/10/2024)

The strapline was too small, so I increased the point size slightly from 45pt (original) to 60pt. 
Figure T2B.26: Adjustments - Point Size of Strapline, Week 6 (29/10/2024)

She also said that she liked my colour versions, and I could pick one favourite one for the final (happy enough hiahiahia). I then listed down the colour codes, RGB, and CMYK for my chosen colour palette.
Figure T2B.27: Adjustments - Final Logo Colours, Week 6 (29/10/2024)

For brand colours, do indicate which may be considered as primary and which as a secondary choice (I forgot to put in Attempt 1 in Figure T2B.23 my gawd).
Figure T2B.28: Adjustments - Indicating Brand Colours, Week 6 (29/10/2024)


Logo in Reverse:
I converted my logo to grayscale and then replaced the gray shades with black, keeping the white parts untouched. To do this, I selected my logo, then went to "Edit" > "Edit Colors" > "Convert to Grayscale".
Figure T2B.29: Logo in Reverse - Attempt 1, Week 6 (29/10/2024)


Logo Space Rationalisation & Clearspace:
Honestly, I completed these by following the guidance in the Doc Setup. For the logo space rationalization, I used my previous grid based on the Reference Points Guidance (Figure T2B.13), along with the Logo in BW - Attempt 2 (Figure T2B.14).
Figure T2B.30: Logo Space Rationalisation & Clearspace - Attempt 1, Week 6 (29/10/2024)


Logo with Rationale:
After revisiting my "Career Choices", I refined and summarized the rationale for my brand as follows:
  • Dreamy Monkey offers lovely plushies meant to bring back wonderful memories and feelings of happiness. Whether standard or limited edition, every plush toy has additional features like scented fabrics and enhanced softness, along with a personalised story to make each one seem genuinely unique. To promote sustainability and long-term care, we provide repair services, customisation, and do-it-yourself kits for individuals who prefer a hands-on approach.
  • Our brand, which takes inspiration from the dynamic spirit of the "Monkey King," is vibrant and imaginative, and it appeals to people of all ages, whether they are collectors seeking a one-of-a-kind addition or adults seeking comfort. By encouraging customers to interact with their plush toys as cherished, enduring friends, Dreamy Monkey aims to provide an original, interactive experience.
Figure T2B.31: Logo with Rationale - Attempt 1, Week 6 (29/10/2024)


Logo Minimum Size:
Given that I created my logo at 400x400 mm, I found it challenging to adapt it to a minimum size for the A4 document, particularly due to the stroke weight issue. To address this, I decided to create two variations of my logo for minimum size: one for the combination mark and one for the pictorial mark. The smallest size I could use for both variations was 70x70 mm.
Figure T2B.32: Logo Minimum Size - Attempt 1, Week 6 (29/10/2024)


Patterns Derived from Logo:
I was feeling quite tired, so I wanted to keep things simple. Since my logo primarily features circular shapes, I decided to derive the star (circular shapes) from the design as one of my patterns. I began by resizing the circle to the minimum sizes for visibility, set at 70mm and 110mm based on the Logo Minimum Size - Attempt 1 in Figure T2B.32 as my guidelines. Afterward, I centered and grouped them to create a clean, simple pattern.
Figure T2B.33: Patterns Derived from Logo - Attempt 1, Week 6 (29/10/2024)

Additionally, I selected the monkey's eyes for another pattern; though they represent a dreamy expression (since the monkey is sleeping), their U-shape can also evoke the image of a half-moon. I chose to invert the U-shape to form a pattern resembling "u" and "n" for added visual interest.
Figure T2B.34: Patterns Derived from Logo - Attempt 2, Week 6 (29/10/2024)


Logo Animation (GIF):
After finalising the logo, I began working on an animation using Adobe Illustrator and Adobe Photoshop. Following Ms. Lilian's suggestion, I planned to animate the stars by having them rise smoothly from below to their designated positions, adding a gentle motion that enhances the design without overcrowding it.
Figure T2B.35: Logo Animation - Attempt 1, Week 6 (29/10/2024)

 I felt really bad when I realized my file was too large for Adobe Photoshop to save as a GIF. I ended up using ImgFlip for the GIF animation, but unfortunately, it added a watermark at the bottom left. (It's so frustrating—my Photoshop always does this = =.) I had to resize my file to 72 ppi, so the outcome would be blur TT.
Figure T2B.36: Logo Animation - Watermark of ImgFlip, Week 6 (29/10/2024)


Overall Progression:
Here is my overall progression for Task 2B.
Figure T2B.36: Overall Progression, Week 6 (29/10/2024)

I then placed the final designs into a new A4 document, ensuring they met all submission requirements.
Figure T2B.37: Uploading Documents, Week 6 (29/10/2024)

Week 6 (30/10/2024)

Final Submission of Task 2B

 
Figure T2B.38: Final Submission of Task 2B - Identity System (PDF), Week 6 (30/10/2024)

Figure T2B.39: Logo Animation (GIF), Week 6 (30/10/2024)

FEEDBACKS

Week 1 (23/09/2024)

Specific Feedback: "Tarot Reading" and "Making Plushies" are great ideas for career choices, choose 1 of them and start to do the mind maps.

General Feedback: Start to do 2 mind maps: business and brand name.

Week 2 (30/09/2024)

Specific Feedback: 
  • Mind map 1 - Business
    • Move "Concept," "Texture," and "Style" from the "Brand Name" section (Mind Map 2) to the "Business" section (Mind Map 1).
    • Add "Logo Style" and "Price Range" to the "Business" section.
  • Mind map 2 - Brand Name
    • The "Colours" should be reconsidered, as they do not directly relate to the brand itself.
    • Keep in mind that the "Brand Name" section is strictly for visual elements—focus only on identifying relevant keywords for the brand name. Always address the problem before jumping to solutions.

General Feedback: For your current Google Drive folder, you should have 4 tasks: each task should create 2 folders: “Progression” and “Submission”. Then, do research and analysis for 28 logos, and submit it using Google Slides (remember to convert it into PDF). Also, start sketching on A4 paper (2 sheets at least) after consulting with the lecturer, you are only allowed to use a pencil/black pen.

Week 3 (07/10/2024)

Specific Feedback: 
  • Sketch 3 (banana, monkey)
    • Placement of Wordmark: Integrate the wordmark within the banana shape. You could consider curving the text to follow the contour of the banana, enhancing its visibility and connection to the design.
  • Sketch 6 (clouds, banana, stars)
    • Moon Reference: Keep the banana as a representation of the moon but incorporate the wordmark. Position the text creatively around or within the banana, ensuring it highlights the monkey connection.
  • Sketch 10 (banana, star)
    • Integration of Wordmark: Similar to Sketch 6, place the wordmark within or around the banana. Ensure the text is bold and clear, making the association with monkeys evident.
  • Sketch 11 (monkey, star)
    • Clarifying the Monkey Shape: Change the star to a banana to reinforce the theme. Modify the monkey’s shape to have more curves, making it appear more playful and recognizable. Ensure that the wordmark is included in a way that complements the overall design and emphasises the monkey motif.

General Feedback: Start developing the potential sketches based on the feedback you received from your lecturer and classmates. Explore various options and don’t limit yourself. Additionally, find a suitable font that complements your sketches.

Week 4 (14/10/2024)

Specific Feedback: 
  • Sketch 3.1 (wordmark flows with the curve of the banana)
    • This design is clear and easy to understand.
  • Sketch 3.3 (wordmark flows with the monkey in a circle, with stars inside)
    • It has potential, as it resembles a sticker and feels complete due to the circular shape.
  • Sketch 11.1 (wordmark with tail, hair, ear, and banana)
    • The tail adds an interesting element, but drawing the full banana shape would make it easier for the audience to understand. Nice attempt at using negative space.
  • Sketch 11.2 (monkey shape and banana)
    • A full banana shape is needed here as well, but the monkey is more identifiable in this version due to its shape.
  • Sketch 11.6 (monkey shape, banana, and moon spots)
    • Similar feedback: draw the whole banana for clarity.
General Feedback: Upload your feedback from Task 1 to your Blogger. For Task 2, use Adobe Illustrator and apply a grid for your logo design. Refer to the guidelines provided in myTimes under the Document Setup section. Ensure you have a digital version of your sketches. During this process, explore different colour options, patterns, and other elements that could enhance your logo. 

Week 5 (21/10/2024)

Specific Feedback: 
  • Wordmark Positioning: Place the wordmark outside or beneath the logo to keep the inside clean and focused.
  • Sketch Focus: Prioritise Sketch 3.3 for the main logo, refining the linework and proportions.
  • Grid Method: Use a flexible gridlike 1x or 13x to ensure balanced spacing for the elements.
  • GIF Animation: Animate stars rising smoothly from below to their positions, adding subtle movement without crowding.

General Feedback: Use InDesign or Illustrator for layout design, and keep a white background for every page. If the design doesn’t work in Task 2, adjustments can be made in the next task.
  • Logo Variations: If you have multiple variations of the logo, display all versions (black and white, reverse, and colour).
  • Logo Space Rationalisation & Clearspace: Define clearspace around the logo using one of its elements as a guide, marked in grey for reference.
  • Logo with Strapline: Include the tagline with the logo as part of the branding.
  • Logo with Rationale: Use the same typeface in the logo for consistency across the brand.
  • Logo Minimum Size: Specify the minimum logo size in millimetres.
  • Brand Colours: Identify the primary brand colour as the main one, with secondary colours as optional accents. These colours are for branding purposes, not the logo itself.
  • Patterns Derived from Logo: Create at least two patterns based on the logo, without altering the components (no stretching or modifying).

Week 6 (29/10/2024)

Specific Feedback: 
  • Logo in BW: Do increase the line stroke thickness of your logo. The current idea is too thin and when in minimum size will not translate well. There is a slight problem with the tail, it is too thin and strokes too close together. Again when checking the minimum size, you’ll see that this will not be visible. Suggest to thicken the tail. 
  • Logo with Strapline: Increase point size slightly, it's currently too small.  
  • Logo Colours: Like your colour versions. Do pick one favourite one for the final.
  • Brand Primary & Secondary Colours: Do indicate which may be considered as primary and which as a secondary choice.

General Feedback: Your process of exploration for the logo is 👍🏻. Complete Task 2 by Wednesday, October 30, 2024, at 8 a.m, and then begin working on Task 3 by finding visual references.

Week 7 (04/11/2024)

Specific Feedback: 
  • Logo in Reverse: Ensure the binding box follows the clear space guidelines.
  • Logo Space Rationalisation & Clearspace: Relate grid components to show scale and relation. Use grey for the grid and ensure it fits tightly around the logo with no gaps before measuring clear space.
  • Logo with Strapline: Adjust the strapline placement to follow the clear space guidelines. Consider using a circular bounding box to align with the strapline curve.
  • Logo Minimum Size: Verify the minimum size is to scale, as it appears larger than the 70mm. Scale uniformly to avoid thickened strokes, especially in smaller dimensions (e.g. eyes, tail). Test a smaller size for the logo without the wordmark.
  • Logo/Brand Typefaces: Typeset the selected fonts to visually test the design.
  • Logo Animation (GIF): Allow a brief pause in the GIF before it loops again.

General Feedback: For Task 2A (Research & Analysis), the analysis identifies logotypes accurately but lacks depth in typography and critical evaluation; remember to credit sources. For Task 2B (Logo), the progression process is thorough and well-documented to support the final logo design.

REFLECTIONS

Experience
I found the digitisation process to be quite a headache, especially when it came to creating patterns derived from my logo and the GIF animation. It felt chaotic, and I struggled to think of more complex patterns, so I decided to keep it as simple as possible. When Photoshop wouldn’t let me save my GIF, I had to rely on another website to complete the task, which was really frustrating. However, I enjoyed the sketching part the most compared to the digitisation process.

Observation
Make sure not to make your file too large next time; otherwise, you won’t be able to export it.

Findings
Always keep a backup of your file or artwork when digitising; you never know when a crash might occur (trust me, it happened to me, and it’s so frustrating).

FURTHER READING

Logo Space Rationalization

Grid System in Logo Design
  • Provides a structured framework that organizes elements like color, shape, and typography, enhancing consistency, visual balance, and brand recognition.
  • Allows creative flexibility while ensuring proper proportions and spacing, streamlining collaboration between designers for cohesive deliverables.

Implementing Grid Systems: Strategies and Techniques
  1. Establishing the Grid
    • Create the grid for your logo by selecting the number of columns and rows. 
      • e.g. 2×2, 3×3, 4×4.
    • Choose the grid configuration based on your logo's complexity and the number of elements.
  2. Defining Proportions
    • Use grid cells to keep elements aligned and proportionate.
    • This approach enhances visual harmony and ensures scalability for different applications.
  3. Embracing Negative Space
    • Effectively use negative space (whitespace) to create a memorable logo.
    • Balance negative space to highlight focal points, improving readability and impact.
  4. Achieving Versatility
    • Ensure that logo elements can be rearranged/scaled without losing integrity.
    • This adaptability is essential for maintaining brand consistency across various platforms.
  5. Harmonising Typography
    • Align and space typography using the grid for a clean, legible design.
    • Integrate typography with other visual elements to enhance overall logo cohesion.

Real-World Examples: Grid-Driven Logo Designs
  • Apple Inc.
    • Employs clean lines and symmetry through smart grid alignment, with the bite-shaped cutout cleverly integrated to create a focal point that adds visual interest to the minimalist design.
Figure FR2.1: Apple Inc., Week 4 (19/10/2024)

  • Nike
    • Features smooth, grid-guided curves that capture kinetic motion and suggest an athlete in action, blending movement and structure to convey energy and power while ensuring consistency and adaptability across platforms.
Figure FR2.2: Nike, Week 4 (19/10/2024)

Reference:
Crawford, S. (2023, October 9). Ultimate Guide to Designing Logos with a Grid System. https://inkbotdesign.com/designing-logos-grid-system/

Logo Types & How To Use Them

1. Monogram Logos (Lettermarks)
  • Definition: Consists of letters, usually brand initials.
  • Purpose: Simplifies brand identification for companies with lengthy names.
  • Characteristic: Typography-based, monogram logos focus on a few letters (initials), emphasising simplicity and memorability.
  • Creation Tips:
    • Ideal for long business names; simplifies design and enhances recall.
    • Font must align with the brand theme.
    • Ensure legible for printed materials like business cards.
    • Consider adding the full business name below the logo for recognition.
  • Examples: HBO (Home Box Office), IBM (International Business Machines), NASA (National Aeronautics and Space Administration).
    Figure FR2.3: Monogram Logo, Week 4 (19/10/2024)

    2. Wordmarks (Logotypes)
    • Definition: Font-based logo that focuses on a business name alone.
    • Purpose: Effective for succinct and distinct names; enhances brand recognition.
    • Characteristic: Catchy/memorable business name with strong typography.
    • Creation Tips:
      • Ideal for new businesses needing name recognition.
      • Works best with short/distinct names to avoid clutter.
      • Enhances memorability with a well-designed font.
      • Choose/create a font that captures your business essence.
      • Fashion labels often use clean, elegant fonts; legal/government agencies prefer traditional, secure-looking text.
    • Examples: Visa, Coca-Cola, Google.
    Figure FR2.4: Wordmarks Logo, Week 4 (19/10/2024)


    3. Pictorial Marks (Logo Symbols)
    • Definition: An icon/graphic-based logo representing a brand.
    • Purpose: Offers a straightforward, iconic representation of the brand.
    • Characteristic: Instantly recognisable and emblematic for established brands with an image.
    • Creation Tips:
      • Ideal for businesses that want to create an easily recognizable logo that can stand alone without text, enhancing brand recall.
      • Image should resonate with your company for its entire existence.
      • Decide if you want to play on your name/create a deeper meaning. 
        • e.g.  John Deere’s deer logo and Snapchat ghost.
      • Consider evoking emotion.
        • e.g. WWF’s panda logo.
    • Examples: Apple logo, Twitter bird, Target bullseye.
    Figure FR2.5: Pictorial Marks, Week 4 (19/10/2024)

    4. Abstract Logo Marks
    • Definition: A type of pictorial logo consisting of abstract geometric forms that represent a business.
    • Purpose: Conveys company values or essence symbolically, avoiding cultural connotations tied to specific images.
    • Characteristic: Condenses the brand into a unique image without relying on recognisable symbols.
    • Creation Tips:
      • Ideal for businesses wanting to create a distinctive and memorable image that sets them apart from competitors.
      • Uses colour and form to create meaning and evoke emotions 
        • e.g. Nike swoosh implies movement and freedom.
    • Examples: BP starburst logo, Pepsi divided circle, Adidas flower.
    Figure FR2.6: Abstract Logo Marks, Week 4 (19/10/2024)

    5. Mascots
    • Definition: Logos featuring an illustrated character representing a company.
    • Purpose: Creates a wholesome atmosphere that appeals to families and children while enhancing audience interaction at events.
    • Characteristic: Often colorful, cartoonish, and fun, mascots act as brand spokespersons or ambassadors.
    • Creation Tips:
      • Ideal for brands looking to appeal to families and children, creating a friendly and approachable image.
      • Effective for brands aiming to engage with young audiences and families.
      • May not work well if the business model changes 
        • e.g. Starting with pizza and then branching out.
      • Can be detailed, which may not print well on all materials like business cards.
    • Examples: Kool-Aid Man, KFC’s Colonel, Planter’s Mr. Peanut.
    Figure FR2.7: Mascots, Week 4 (19/10/2024)

    6. Combination Mark
    • Definition: A logo that combines a text with an image.
    • Purpose: Easier to trademark due to the distinct combination of text and image.
    • Characteristic: Merges text and visuals to create a unique brand identity.
    • Creation Tips:
      • Versatile and popular for any business; allows for unique branding.
      • The layout could be side-by-side, stacked, or integrated to create a cohesive image.
      • Versatile, as both text and icon work together to reinforce the brand.
      • Builds associations between the brand name and the pictorial mark or mascot.
      • Potential to rely solely on the symbol in the future, reducing the need for the name.
    • Examples: Doritos, Burger King, Lacoste.
    Figure FR2.8: Combination Mark, Week 4 (19/10/2024)

    7. Emblem
    • Definition: A logo consisting of text inside a symbol or icon, often resembling badges, seals, or crests.
    • Purpose: Conveys a sense of tradition and credibility, making it suitable for institutions and organisations.
    • Characteristic: Have a traditional look that creates a striking impact, often used by schools and organisations.
    • Creation Tips:
      • Ideal for public agencies, schools, and food/beverage businesses but ensure simplicity for printing across marketing materials.
        • e.g. Beer labels and coffee cups. 
      • Less versatile due to intricate designs that may not replicate well across all branding.
      • Detailed designs can be hard to read at smaller sizes.
      • Embroidered logos need to be simpler for practicality on apparel.
    • Examples: Harvard’s crest, Starbucks’ mermaid, Harley Davidson’s crest.
    Figure FR2.9: Emblem, Week 4 (19/10/2024)

    Reference:
    Morr, K. (2024, August 20). The 7 types of logos (and how to use them). https://www.vistaprint.com/hub/types-of-logos


    Comments

    Post a Comment

    Popular posts from this blog

    Brand Corporate Identity | Task 1: Breaking Brand

    -
    Image
    23.09.2024 - 07.10.2024 / Week 1 - Week 3 Khu Ying Ying / 0357306 Brand Corporate Identity / MKT62404 / Bachelor of Design (Honours) in Creative Media Task 1: Breaking Brand TABLE OF CONTENTS LECTURES     Week 1 (25/09/2024)  Introduction     Week 1 (25/09/2024)  Brand     Week 1 (25/09/2024)   Types of Marks     Week 1 (26/09/2024)   Brand Ideals     Week 1 (26/09/2024)   Positioning INSTRUCTIONS TASK 1: BREAKING BRAND     Week 1 (23/09/2024)  Grouping & Research     Week 2 (30/09/2024)   Google Slides     Week 3 (06/10/2024)   Final Submission of Task 1 FEEDBACKS REFLECTIONS FURTHER READING QUICK LINKS LECTURES Week 1 (25/09/2024) Introduction Brand Corporate Identity: ...
    Read more

    Interactive Design | Exercises

    -
    Image
    23.04.2024 - 01.08.2024 / Week 1 - Week 15 Khu Ying Ying / 0357306 Interactive Design / GCD60904 / Bachelor of Design (Honours) in Creative Media Exercises TABLE OF CONTENTS LECTURES     Week 1 (23/04/2024)  Introduction     Week 1 (24/04/2024)  Usability : Designing Products for User Satisfaction     Week 3 (07/05/2024)  Understanding Website Structure     Week 4 (14/05/2024)  Web Standards     Week 5 (21/05/2024)  HTML & CSS     Week 7 (05/06/2024)   CSS Selector     Week 9 (18/06/2024)   Box Model TUTORIALS     Week 2 (30/04/2024)  Prototype Design INSTRUCTIONS EXERCISE 1: WEB ANALYSIS     Week 1 (24/04/2024)  Website 1: Poison Studio     Week 1 (24/04/2024)  Website 2: Fiteg² - Protein Smoothies EXERCI...
    Read more