Brand Corporate Identity | Final Compilation
23.09.2024 - 23.12.2024 / Week 1 - Week 14
Khu Ying Ying / 0357306
Brand Corporate Identity / MKT62404 / Bachelor of Design (Honours) in Creative
Media
Final Compilation
TABLE OF CONTENTS
INSTRUCTIONS
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SUBMISSIONS
Task 1: Breaking Brand
23.09.2024 - 07.10.2024 | Week 1 - Week 3
Figure S1.1: Final Submission of Task 1 - Breaking Brand (PDF), Week 3
(06/10/2024)
Task 2: Logo
23.09.2024 - 28.10.2024 | Week 1 - Week 6
Figure S2.1: Final Submission of Task 2A - Research & Analysis (PDF),
Week 3 (10/10/2024)
Figure S2.2: Final Submission of Task 2B - Identity System (PDF),
Week 6 (30/10/2024)
Figure S2.3: Logo Animation (GIF), Week 6 (30/10/2024)
Task 3: Positioning & Identity
28.10.2024 - 25.11.2024 | Week 6 - Week 10
All the documents in PDF format are available here: Google Drive.
Figure S3.1: Final Submission of Task 3 - Brand Positioning (PDF),
Week 10 (29/11/2024)
Artwork Compilation
Figure S3.2: Final Submission of Task 3 - Artworks Compilation (PDF),
Week 10 (29/11/2024)
Mockups Compilation
Figure S3.3: Final Submission of Task 3 - Mockups Compilation (PDF),
Week 10 (29/11/2024)
Task 4: Brand Guideline
25.11.2024 - 16.12.2024 | Week 10 - Week 13
All the documents are available here: Google Drive.
Figure S4.1: Final Submission of Task 4 - Brand Guideline (PDF),
Week 12 (13/12/2024)
REFLECTIONS
Experience
I now have a greater awareness of brand identity and how important it is in determining how a brand is seen and how it connects with its target market. I discovered how many components, including tone of voice, colour schemes, typography, and logo design, work together to produce a cohesive and distinct identity.
Observation
I realised that having a consistent brand identity is crucial for producing a powerful and persistent impression. Maintaining consistency across all visual elements promotes audience recognition and trust.
Findings
I noticed that inconsistency in branding might lead to misunderstanding, reducing the brand's effect and credibility. This knowledge has underlined the need of paying close attention to detail when developing a brand's identity.
QUICK LINKS
Projects
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