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Packaging & Merchandising Design | Final Project: Merchandising Design

24.11.2025 - 22.12.2025 / Week 10 - Week 14
Khu Ying Ying / 0357306
Packaging & Merchandising Design / MER60104 / Bachelor of Design (Honours) in Creative Media
Final Project: Merchandising Design

TABLE OF CONTENTS







LECTURES

All lectures 1 to 3 are completed.

INSTRUCTIONS

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FINAL PROJECT: MERCHANDISING DESIGN

Week 10 (24/11/2025)

Requirements:
  1. Carry on from Project 2: Innovative Packaging, design a cohesive merch drop collection that extends the brand identity.
  2. Follow the outline/framework that is provided in this project:
    • Required Items: 1 POP display and 4 branded merchandise items.
    • Research & Concepts: Analyze Project 2 brand direction and develop 5 cohesive concepts.
      • Design & Mock-ups: Design all items and create realistic digital mock-ups
      • Strategy & Presentation: Plan promotional strategy and prepare presentation slides.

    Submissions:
    1. Group: Submit the presentation slides with a recorded presentation.
    2. Individual: Complete and upload your design progress on your blog.

    Progress:

    Ideation & Execution

    Merch:
    We explored inspiration from senior blogs and Pinterest to identify merchandise that fits our brand identity, initially considering keychains, stickers, and headphone accessories. Although we experimented with a grunge-style chibi mascot for stickers, it was rejected as inconsistent with the brand. We then focused on a cohesive merch set, including: 
    1. Phone case
    2. Keychain
    3. Stickers
    4. Headphone cover
    Figure FP.1: Merch Moodboard, Week 10 (24/11/2025)

    Figure FP.2: Mascot Drawing, Week 10 (24/11/2025)

    Here are the merch executions that were done by Melissa, Yan Bin, and Muzhen.
    Figure FP.3: Merch Executions, Week 10 (24/11/2025)


    Promotional Strategy:
    For our promotional strategy, we identified several key locations:
    1. Metro Station (Bukit Bintang MRT): High Gen-Z exposure in KL’s fashion district with direct mall connections for eye-level transit ads.
    2. Street Billboard (Pavilion Bukit Bintang): Located in a busy fashion hub, attracting trend-conscious Gen-Z with strong visibility from heavy traffic.
    3. Bus Stops (University Areas): Frequent student exposure with longer waiting times to increase ad visibility and recall.
    4. Highway Billboard (NKVE): Reaches young working adults and families with large-format, long-distance visibility for repeated brand impressions.
    Figure FP.4: Promotional Strategy Moodboard, Week 10 (24/11/2025)

    These are the executions I completed.
    Figure FP.5: Promotional Strategy Executions, Week 10 24/11/2025)

    Figure FP.6: Promotional Strategy Executions, Week 10 24/11/2025)

    Pop Display:
    For the POP display, we researched existing retail displays to understand effective product presentation and visual engagement. We focused on designs that highlight the product, attract attention, and align with the brand’s aesthetics, ensuring the display would be both functional and visually appealing.
    Figure FP.7: Pop Display Moodboard, Week 10 (24/11/2025)

    Below are the tasks Melissa executed.
    Figure FP.8: Pop Display Execution, Week 10 (24/11/2025)

    Here is our progress with Miro.
    Figure FP.9: Miro, Week 14 (24/11/2025)

    Week 14 (22/12/2025)

    Final Submission of Final Project

    Google Drive: Link
    Figure FP.10: Project 2 & Final Project - Design Compilation (Canva), Week 14 (22/12/2025)

    Figure FP.11: Final Project - Merchandising Design (YouTube), Week 14 (22/12/2025)

    FEEDBACKS

    Week 11 (01/12/2025)

    Specific Feedback: Focus on strengthening the promotional strategy by including supporting local research to justify placement choices such as LRT stations or billboards (e.g., foot traffic, target audience relevance, and visibility). The merchandise section is satisfactory and requires no further changes. 

    Week 12 (08/12/2025)

    Specific Feedback: For the promotional strategy, select one specific location for each category (metro, street, and bus stop) and provide clearer justification for each choice. Additionally, avoid using white as the poster background, as the current layout appears too rigid, and explore a more dynamic composition.

    REFLECTIONS

    Experience
    Working on the merchandising design allowed me to extend the brand identity from Project 2 into a cohesive merch drop. I gained hands-on experience in creating product concepts, moodboards, and digital mock-ups.
    Observation
    I noticed that balancing creativity with brand consistency is essential for a visually appealing and marketable collection. Researching promotional strategies also highlighted how location and audience impact visibility and engagement.
    Findings
    Collaboration with the team improved efficiency and led to diverse ideas for merchandise and POP display design. I found that visual cohesion across products and displays strengthens the brand’s identity and appeal to the target audience.

    QUICK LINKS

    Projects

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