Packaging & Merchandising Design | Project 1: Label Redesign
16.10.2025 - 09.11.2025 / Week 4 - Week 7
Khu Ying Ying / 0357306
Packaging & Merchandising Design / MER60104 / Bachelor of Design (Honours)
in Creative Media
Project 1: Label Redesign
TABLE OF CONTENTS
Week 4 (16/10/2025) Title
Week 7 (09/11/2025) Final Submission of Project 1
LECTURES
All lectures 1 to 3 are completed.
INSTRUCTIONS
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PROJECT 1: LABEL REDESIGN
Week 4 (16/10/2025)
Requirements:
- Redesign a label for Uncle Jeff Kombucha, a local Malaysian kombucha brand.
- The new label must be shelf-ready, distinctive, and effectively communicate the product’s local authenticity, artisanal quality, and unique Malaysian-inspired flavors to the target consumer.
- Label Sizes:
- Large bottle: 9.5 cm (H) × 18.5 cm (W)
- Small bottle: 6 cm (H) × 14.5 cm (W)
Submissions:
- Your final outcome must include a digital mock-up of the redesigned label for presentation.
Progress:
Title
Design Objective:
For this project, we were tasked to redesign a label for Uncle Jeff Kombucha that looks professional, eye-catching, and distinctly local and artisanal, while effectively presenting product information and reflecting a Malaysian-inspired style.
Figure P1.1: Uncle Jeff Kombucha - Original Bottle Label, Week X (xx/xx/2025)
I started off by selecting a flavour for the kombucha, and I chose Pandan Lemongrass as the flavour, which uses common local ingredients known for their fragrant and refreshing qualities. For my visual direction, I was inspired by traditional Malaysian packaging, as I felt this style conveys trust and heritage. However, instead of making it very traditional, I want to refine it to look more modern and clean while still preserving the local essence.
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Figure P1.2: Moodboard, Week X (xx/xx/2025)
Sketches:
Notes
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Figure P1.3: Sketches, Week X (xx/xx/2025)
Digitisation:
Notes
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Figure P1.4: Title, Week X (xx/xx/2025)
Week 7 (09/11/2025)
Final Submission of Project 1
Notes
REFLECTIONS
Experience
Notes
Observation
Notes
Findings
Notes
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