Labels

Packaging & Merchandising Design | Project 1: Label Redesign

16.10.2025 - 09.11.2025 / Week 4 - Week 7
Khu Ying Ying / 0357306
Packaging & Merchandising Design / MER60104 / Bachelor of Design (Honours) in Creative Media
Project 1: Label Redesign

TABLE OF CONTENTS






LECTURES

All lectures 1 to 3 are completed.

INSTRUCTIONS

<iframe src="https://drive.google.com/file/d/18A53YF4of5yY5X8hOUHrbVr8Cc9_Kjxp/preview" width="640" height="480" allow="autoplay"></iframe>

PROJECT 1: LABEL REDESIGN

Week 4 (16/10/2025)

Requirements:
  1. Redesign a label for Uncle Jeff Kombucha, a local Malaysian kombucha brand. 
  2. The new label must be shelf-ready, distinctive, and effectively communicate the product’s local authenticity, artisanal quality, and unique Malaysian-inspired flavors to the target consumer.
  3. Label Sizes:
    • Large bottle: 9.5 cm (H) × 18.5 cm (W)
    • Small bottle: 6 cm (H) × 14.5 cm (W)

Submissions:
  1. Your final outcome must include a digital mock-up of the redesigned label for presentation.

Progress:

Design Exploration and Execution

Design Objective:
For this project, we were tasked to redesign a label for Uncle Jeff Kombucha that looks professional, eye-catching, and distinctly local and artisanal, while effectively presenting product information and reflecting a Malaysian-inspired style.
Figure P1.1: Uncle Jeff Kombucha - Original Bottle Label, Week 4 (16/10/2025)


Moodboard:
I chose Pandan Lemongrass as the flavour, highlighting familiar local ingredients with fragrant, refreshing qualities. For the visual direction, I drew inspiration from a retro-modern look with a playful, artisanal vibe, aiming to evoke nostalgia and a handcrafted feel.
Figure P1.2: Moodboard, Week 4 (16/10/2025)


Digitisation:
After completing the moodboard, I gathered all key information for three panels, including information panel, main visual, and utility panel. Having everything ready helped me focus on the layout, visuals, and making the label clear, functional, and on-brand.
Figure P1.3: Label Layout, Week 12 (07/12/2025)

During digitisation, I refined the typography and spacing to ensure the label appeared clean, professional, and aligned with the intended retro-modern, artisanal style.
Figure P1.4: Digitisation, Week 12 (07/12/2025)

Week 12 (07/12/2025)

Final Submission of Project 1

Final Label Design (Adobe Illustrator): Google Drive
Figure P1.5: Final Label Design, Week 12 (07/12/2025)

Figure P1.6: Final Label Design - Large Bottle Mockup, Week 12 (07/12/2025)

Figure P1.7: Final Label Design - Small Bottle Mockup, Week 12 (07/12/2025)

Figure P1.8: Final Label Design - Bottles Mockup, Week 12 (07/12/2025)

REFLECTIONS

Experience
This project strengthened my understanding of label design, particularly in balancing aesthetics with clear product information. I also gained hands-on experience in developing a concept from moodboard to a shelf-ready digital mock-up.
Observation
I observed that clear hierarchy, spacing, and typography play a crucial role in improving readability on small packaging formats. Consistency across panels helped create a more professional and cohesive label design.
Findings
I found that simplifying visuals and focusing on typography can effectively communicate an artisanal and local brand identity.

QUICK LINKS

Projects

Labels:

Comments

Post a Comment