Information Design | Project 1: Infographic Poster
17.02.2025 - 07.03.2025 / Week 3 - Week 5
Khu Ying Ying / 0357306
Information Design / GCD60504 / Bachelor of Design (Honours) in Creative Media
Project 1: Infographic Poster
TABLE OF CONTENTS
LECTURES
All lectures 1 to 4 are completed.
INSTRUCTIONS
<iframe
src="https://drive.google.com/file/d/1qcvWirpSKBZb3TJZ9au3HDMinhAGDMQ3/preview"
width="640" height="480" allow="autoplay"></iframe>
PROJECT 1: INFOGRAPHIC POSTER
Week 3 (17/02/2025)
Requirements:
- Choose a poorly designed infographic poster from the Internet.
- Redesign and simplify it into an A4-sized poster, focusing on visual hierarchy, typography, colour, shape, and pattern.
Submissions:
- Upload the final infographic poster in PNG format.
Progress:
Redesign Infographic Poster
I started by searching the Internet for bad infographic posters (excluding Pinterest, as it rarely has poorly designed ones)
and found several examples.
Figure P1.1: Bad Infographic Posters, Week 3 (19/02/2025)
After consulting with Mr. Shamsul, he confirmed that
Poster #3 was poorly designed, so I chose it for my
redesign.
Figure P1.2: Bad Infographic Poster #3 - How Is Cheese Made? by
Savory, Week 3 (19/02/2025)
I then listed the original text from Poster #3 to simplify and refine the content for better clarity and readability.
Figure P1.3: Simplify Information, Week 4 (26/02/2025)
These were the visual references for my moodboard.
Figure P1.4: Moodboard, Week 4 (26/02/2025)
I used two types of infographics—List Infographic and
Flowchart Infographic—to explore different layout possibilities for Poster #3:
- List Infographic (x2)
- Sketch 1.1: From top to bottom, the text and images are placed alternately on the left and right.
- Sketch 1.2: This layout is similar to Sketch 1.1, but each piece of information is placed in boxes with arrows indicating the directions.
- Flowchart Infographic (x2)
- Sketch 2.1: Incorporate a map flow to visually connect the steps from milk to cheese.
- Sketch 2.2: Information is placed in circles, with a line guiding the steps.
After consulting with Mr. Shamsul, he mentioned that
Sketch 2.2 was suitable and engaging, as it provided a
clear flow to help readers understand the information. The target
audience can be everyone since the topic is quite general, so I can
choose any design approach that fits best.
Figure P1.5: Sketches, Week 4 (26/02/2025)
I used Adobe Illustrator to create the poster based on
Sketch 2.2 as a draft, giving me an overall view to assess
whether any visual elements needed to be added or adjusted.
Figure P1.6: Digitisation #1, Week 4 (26/02/2025)
I used references from Freepik for the clipart that fit well with the overall theme and traced
them. I also explored suitable font styles for the title and body text.
Figure P1.7: Digitisation #2, Week 4 (26/02/2025)
I also explored two different styles for the cheese effect in the poster:
- Duplication Method: Using a light-colored circle on top of a darker one to create a cartoon-like cheese effect.
- Gradient Method: Applying a gradient where the lightest color is inside and the darkest is outside, helping contrast the clipart.
After comparing both styles, I decided that the
Duplication Method would be the best choice as it matched
well with the art style of the clipart.
Figure P1.8: Digitisation #3, Week 4 (26/02/2025)
Here are the colour palettes I tried. Mr. Shamsul suggested exploring the
background with a gradient/texture, considering a cheese pattern for the
title, and making the numbers more visible.
Figure P1.9: Digitisation #4, Week 5 (05/03/2025)
To complement the cheese theme, I selected
Colour Palette 1 as the final choice for the poster. I then
adjusted the font size and clip arts while adding texture to enhance the
visual appeal.
Figure P1.10: Digitisation #5, Week 5 (07/03/2025)
Here is a comparison between the initial and final versions of my poster.
Figure P1.11: Digitisation #6, Week 5 (07/03/2025)
Credit (Freepik):
[1] Farm Animals:
Link
[2] Milk & Cheese Products:
Link
[3] Salt:
Link
[4] Cheese Texture:
Link
Week 5 (06/03/2025)
Final Submission of Project 1
.png)
Figure P1.12: Final Submission of Project 1 - Infographic Poster
(PNG), Week 5 (06/03/2025)
FEEDBACKS
Week 3 (19/02/2025)
Specific Feedback: Use Poster 3: "How Is Cheese Made" for your
Project 1.
General Feedback: Ensure to incorporate design principles while
redesigning the chosen poster.
Week 4 (26/02/2025)
Specific Feedback: Proceed with the digitisation
using Sketch 2.2, start considering a font and color template that best
suits your chosen poster, and take note that the title's grammar is
incorrect.
General Feedback: Complete Project 1 by Week 5.
Week 5 (06/03/2025)
Specific Feedback: Overall, the poster looks good. Try
exploring the background with a gradient/texture, applying a cheese
pattern to the title, and making the numbers more visible.
General Feedback: Complete Project 1 by Week 5.
REFLECTIONS
Experience
Redesigning an infographic poster was a challenging experience, requiring
careful consideration of the target audience, colour palette, layout flow,
and readability. Balancing aesthetics with effective communication was key,
and through multiple revisions, I gained a deeper understanding of visual
hierarchy and user engagement. This process reinforced the importance of
thoughtful design choices in delivering clear and impactful
information.
Observation
Small adjustments like tweaking font sizes or rearranging elements,
significantly impacted the overall readability and flow of the infographic.
Ensuring a logical visual hierarchy was crucial, as a cluttered layout made
information harder to process.
Findings
Considering the target audience’s preferences and readability needs ensures
that the information is both accessible and impactful.
QUICK LINKS
Comments
Post a Comment